Hedi Slimane’s New Retail Vision for YSL to be Unveiled in Shanghai

Hedi Slimane’s New Retail Vision for YSL to be Unveiled in Shanghai

Hedi Slimane‘s vis­ion for Saint Laurent is about to be set in stone with the news that the first Saint Laurent boutique is set to open in Shanghai. A 3,200 square foot boutique in the Reel Department Store on Nanjing Road West, this will be the first store fea­tur­ing Slimane’s floor-to-ceiling makeover. The new retail concept ref­er­ences the 1930′s and the art deco move­ment and involves the use of black and white marble, raw con­crete and Thirties style dis­play fur­niture incor­por­at­ing gold, sil­ver, glass and mir­ror accents. The first store under the brand’s new dir­ec­tion, it won’t be the sole store for long as the com­pany is slated to open another one in Berlin in November and a Paris flag­ship in February of next year.

Source: WWD

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